Must My Wannabe Influencer Friend Cease Using People for Material?

One Side: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a jumpscare.

A close companion of 10 years, she, calls herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, altered, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my interpretation of living actively: observing the details, sharing them with an audience that values the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a chance to witness behind-the-scenes moments that could benefit her career in design too. That isn't leverage, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I know not everyone enjoys being filmed, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions help each other in small ways. I thought filming a short video now and then would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Obviously making content is not a substitute for real connection: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys creating, that doesn’t mean all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Foster some real memories, where true emotions are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Margaret Fletcher
Margaret Fletcher

Tech enthusiast and journalist with a passion for breaking news and in-depth analysis.